Video Content Marketing: Syndicating Videos
One of the easiest video content marketing strategies is syndication. As I mentioned before, including a video in your blog posts can help immensely. Not only are viewers far more likely to stay on your page for an extended period of time, but they are also more likely to comprehend your message.
As a video content marketing strategy, you should initially post your video on a popular hosting website like YouTube. Videos posted on YouTube are ridiculously easy to embed into your blog post. In the world of internet marketing, social sharing is incredibly valuable. Generating a social buzz around some content you produced is essentially free marketing. By creating a video relative to your written content, you are far more likely to have your information shared with additional parties.
Video Content Marketing for SEO Purposes
SEO, or search engine optimization, is specific way to present your content to gain attention from popular search engines; most notably Google. As you may already know, there are both on-page and off-page SEO strategies. While the on-page process consists f creating content around a targeted keyword, off-page SEO is rather different.
The majority of off-page SEO consists of creating backlinks. When evaluating the relevance of your site to a search query, Google considers both the number and quality of backlinks your website has. Because of video’s increasing online importance and YouTube’s global popularity, backlinks from this social media giant are considered highly valuable. In other words, by simply pairing each of your blog posts with a video posted initially on YouTube, you can gain an additional high PR backlink for each article written.
Video Content Marketing: Additional Social Media Platforms
Video is considered to be a very sharable form of content. It is simply much easier to get someone to watch a video than read an article. Because videos have viral tenancies, establishing an online presence within various social media platforms can be incredible for video marketing. In case you do not already now, Facebook and Twitter are two of the most trafficked websites online.
After building a decent online following and joining niche-relevant groups/fan-pages, you will have an audience to share your videos with. All major social media platforms provide video viewers with the option to share the content with those in their social circle. Because of this, video content marketing on social media websites can increase your traffic exponentially.
Use The Right Strategy
In the event you haven’t started using video content marketing however or you’re not achieving much success with it then it’s time to examine your strategy. Video content marketing really should be treated exactly like internet content marketing.
It ought to be a main element of your ongoing marketing efforts for so long as your organization exists. You wouldn’t post just one blog post in your web site and you cannot just make a single video.
Most businesses when left to their own devices get their videos wrong. They aren’t like mini TV marketing opportunities. With all the millions of videos on YouTube newcomers are up against an enormous amount of competitors.
The upside is, if you can create a significantly better and a lot more engaging video then your competitor, you will able to win the video content marketing game.
Versus Ongoing Visibility
You could possibly have heard about the fiasco concerning the Old Spice video. They ran a series of incredibly well-liked videos and then they stopped. Loyal fans were left wondering why?
Do not let this happen with your business. Plan to produce a video on a regular basis, once a day, two times a week, every two weeks or once a month. Whatever your regularity, stick to it and be consistent.
As you create a loyal following you don’t need to let these people down. Developing an ongoing dialogue with viewers is much more important than trying to determine the best way to make one video go viral. All that does is get you 15 minutes of fame.
By regularly making great, informative and useful videos you can develop an expanding fan-base over time… just like building a blog. As soon as you’ve established an excellent reputation for developing excellent videos, the fans will want more. They’ll also be eager to share the contents socially.
Plan a Video Marketing Campaign
Sit down and plan a series of video posts all at one time. Even though you could be video marketing to promote a product, forget the marketing aspect, people can watch as numerous ads as they like on television. Be unique, think outside the box and be yourself.
You can be really creative have a central character in a storyline. Keep the viewer hanging on at the end of every single video and eager to see what out what happens next – just like a TV series.
This may be easier to complete if your business provides a service. You can produce a series of funny videos showing what happens when do not use your service.
Okay, big brands have highly paid people who conceptualize, write and produce their company’s videos. Sometimes that works, but more frequently than not it doesn’t, and it costs them a great deal of cash.
Sit down with people you know and trust and bounce ideas about. Aspects of your business that you may have overlooked maybe identified by somebody else and can be excellent subjects for videos.
The aim will be to grow a loyal following by getting creative and consistent in your video content marketing efforts. This in turn will create a burgeoning base of potential leads and customers for your business.