However, it’s important to choose the right video platform and solutions, in order to deliver a positive User Experience (UX) that reduces bounce rates.
Unfortunately, while it may be a sufficient option for sharing video content, it’s not necessarily the best choice if you’re looking to showcase videos free of third-party branding and other distractions. That’s where Swarmify comes in.
In this post, we’ll discuss the importance of providing a distraction-free video experience. Then we’ll compare YouTube versus Swarmify SmartVideo (an on-site video player), highlighting how the latter is better for keeping videos free from third-party branding. Let’s get started!
Featuring marketing videos on your website can be a powerful and effective way to engage visitors. In fact, marketing videos can increase conversions by 80 percent.
Users today expect a speedy, seamless browsing experience online. If your site or the videos on it lag, or take more than a second or two to load, that can result in a higher bounce rate. It also reflects poorly on your brand, and can make you look both unprofessional and unreliable.
Whether appearing at the beginning, middle, or end of your video, paid advertisements can be a distraction. Some may even promote your competitors.
should be about your brand, not the video platform you’re using or the brands (such as your competitors) that are paying to advertise on them. Therefore, to deliver the best video experience possible, it’s essential to eliminate distractions so your visitors are able to focus on the core message of your videos.