This article will show you how Create A Successful Facebook YouTube Ad Campaign. Over the last two years with the introduction of new video sharing platforms like Instagram, snap chat, and Vine, it’s being a race of delivering best quality videos. On the other hand, both Facebook and YouTube has increased their power for delivering rich content specific video’s with the introduction of various tools and has grown their business considerably. Both are experiencing millions of views every day on their platforms.
Facebook has introduced its new tool of sharing videos and has given the name 360 degrees, as the name suggests it is used for posting videos which are captured with a 360-degree view. For Now, it is in a developing stage and not completely implemented. Apart from that YouTube also has introduced some brilliant features while posting videos. No matter, today how big the Facebook community is, but posting videos on Facebook sometimes sucks, on the other hand, posting videos on YouTube is much better and simpler than other fast-growing video sharing sites like Instagram, vine, snap chat etc.
People always believe that YouTube is the only resource that produces viral videos, but this fact has only 50 % truth. The other 50 % came from the social support like Instagram, Facebook, and Twitter. Uploading videos on YouTube is easier but finding the right video at the right time in front of view is very difficult to process until and unless you already know about the content, you are finding. On their Homepage only featured videos is displayed. It is the Facebook who plays an important role for being viral of any particular content by sharing it on social media platform.
Videos on face-book slowly improved their functionality over the time with some improvements. They usually are not the result of viral buzz; instead, they represent a slow implantation. It has become an integral part of streaming experience of face-book, and it is still growing.
Before you can begin marketing, you must know what it is you want to achieve. Beginning with the end in mind, knowing your destination before you start the journey, etc. If you don’t know what you want, you probably won’t get it.
So, in the case of marketing, the first thing that might come to anyone’s mind for a tactic is: ‘make more money.” Okay, this is a good start, but let’s get a little more specific. Sure, we all want to make more money, but really, everything we do in our businesses should be aimed at that goal. So let’s come up with something a bit more specific, like, “I want to acquire 1000 new members for my online subscription.” This is going to be our sample tactic.
And let’s say for example, that your subscription is for investing services and information. People sign up to your site and they get inside tips, news feeds and an investor community.
Now that we know our tactic, it’s time to create strategies to achieve it. This might seem simple enough but I want to throw in a little twist here. All of your / our sample strategies in this illustration will be integrated. Nothing stands alone, at least in some ways.
So, let’s make the first strategy, or strat from now on, to be a determination of the core facts of our product. In this case, how much does the membership cost? Are there any variations such as long-term discounts? Is there a referral program? How will payments be accepted? Believe it or not, all these questions, and more, will help determine the actions we take.
Next, let’s decide on our budget. How much money do we have to spend on this tactic, and how much time do we have to put toward attaining it. First, let’s figure it this way: If our membership costs $9.95 per month, and we want 1,000 members to sign up for a year, then that means an annual revenue of $119,400. So, what is 120K worth to you, roughly? Is it worth 50% in advertising and marketing overhead? Is it worth more, less? You will have to decide that.
But let’s say we have $3,000 to spend on a monthly basis to achieve this goal. This is $36,000 for a year, or a little more than 25% of your total projected goal. Not great, but let’s use it.
Now that we have a budget, we can determine several strategies to put into action to see this money is put to good use. And our steps will encompass both online and offline marketing. And let’s assume we’re going to use 4 strategies, 2 online and 2 offline, and this is how we’ll achieve our tactic.
Yes, radio advertising is still highly effective when you are dealing with a local region. It’s effective for greater geographic areas too, but far more expensive. So let’s say that of our $3,000, we’re going to use $1,000 for the radio spots. We’ll advertise on a station that has the best demographics for our target market. Since we’re doing an investing website example that would probably be an AM news talk station, or an FM news talk station, though these are not as common. Most FM radio talk stations are geared more toward entertainment.
So, we negotiate a deal with the station for $1,000 a month for 1 random 60 second spot each weekday and 2 15 second sponsor spots for morning and afternoon drive traffic. This will hopefully get us at least 300 to 400 of our 1000 member goal. Over the course of a year, with continuous repetition, this should work. Of course, this is just a fictitious example, real numbers will vary.
I say time based here because most internet marketing tasks are free to implement. That is to say, you don’t get charged to publish an article like this one, or blog, or post YouTube videos, or social network, etc. etc. Of course, time is money, and if you or someone on your staff doesn’t have the time or skills to do these tasks, you’ll have to pay for it to be done.
So let’s say that you set aside $650 per month for internet marketing. This really isn’t much, but over the course of a year, it may snowball into a lot of traffic. After all, that is what it’s all about, especially online, is website traffic.
So with this money, whether you pay a third party marketing consulting firm to do what’s needed, do it yourself, or pay someone in house, this is our budget. And we will put together several sub-strategies in this one strat. These include publishing articles that are linked to the site, blogging on a regular basis, creating and posting some YouTube videos, creating and promoting offers, using Facebook, Twitter and LinkedIn, as well as subscribing to online directories and creating back links to our website in the process. And let’s not forget the all-important SEO, or search engine optimization.
This is a bit of a gray area, but let’s say that there is at least 1 event per month going on within a reasonable distance from you that is either related or at least lends itself to a booth or banner for your investing site. How much will this cost? It’s hard to say. This will vary, and it will include booth fees, banner posting fees, pay for the staff who mans the booth or attends the event.
What you want to do here is to network, pass out cards, sign them up right on the spot and create a general awareness of who you are and what you do. This can be great, because it gives you or your people a chance to get one on one time with your potential members.
For this Step, let’s say your monthly budget is $750. Is this enough? Maybe, maybe not, but it gives you an idea of what to work with.
Now to our last strategy. As you will recall, we’ve spent $1,000 on the radio, $650 on an internet marketer, $750 on events, which leaves us with $600 to pay for online advertising. There are many places to do this, and many methods as well. For now, we’ll focus only on doing a pay per click program like Google AdWords. This is where you create ads and only pay when they are clicked on, which is a great way to control your spending.
Is $600 enough to promote your site each month? Again, this will vary and you’d have to do some research and trial and error. But even if you pay $1 per click, that’s still 600 visitors to your website who know why they’re going to it before they click the link. So even if only 5% of them sign up, that’s still 30 people a month, or 360 for the year. Not bad.
To wrap up, it must be said that all of this is purely made up for the example. If you actually put this into practice, you might spend totally different amounts on each of our four action Steps. You might not do them at all. Or you might only do 2 or 3 of what we mentioned. And as with most things, no matter how well you plan ahead of time, things will change. As you go forward and begin to track your results, you will probably see areas that are working and those that are not, or you might want to try something new. It’s okay for your strategies to change, so long as the initial tactic remains constant. This is what will drive your success.
Hopefully this has been of some value and has given you an idea on how to create a winning campaign. And let me say one more thing about integration again. All these strategies we mentioned will tie into each other. The radio spots will mention the website and any upcoming events, as will your internet marketing efforts. Your PPC ads might be created for a specific offer or event. But everything should lock together like a puzzle. This is where you create integrity. And integrity is what holds it all together. Good luck!
Starting with the end in mind is vital to the success of any business, no matter how large or small. Everyone has different needs and different levels of resources, but the end goal is always the same. To learn more about creating proper marketing strategy, and to see how you might create your own or get help doing it, please visit our website and check out our services pages as well as our large article library